Real outcomes from RayGTM engagements — anonymised at client request, but every number is real.
Note on confidentiality: All client names are withheld by mutual agreement. Company types, markets, and results are accurate. Quotes are shared with permission.
A US-based contextual advertising company had been trying to enter India and SEA for 18 months with no meaningful pipeline. They had run campaigns, attended one trade show, and hired a freelance consultant — none of it produced qualified meetings. The CEO wanted a pipeline of 10 qualified agency conversations within 90 days or they would deprioritise APAC for 12 months.
We'd been stuck for 18 months. Within 6 weeks we had meetings with GroupM and Publicis desks in Mumbai that we hadn't been able to get on our own. The difference was simply knowing who to call.
A Series A B2B SaaS company was spending ₹85 lakhs per year on a 3-person marketing team. The CFO could not trace a single rupee of marketing spend to a closed deal. The team was producing content, running LinkedIn ads, and attending events — but the CRM showed that nearly all pipeline came from founder outreach and word of mouth. Marketing was expensive and invisible.
For the first time, I can walk into a board meeting and show exactly what marketing generated in pipeline that quarter. The CFO went from sceptic to advocate in 60 days.
A London-based attribution platform wanted to enter APAC and simultaneously reduce their marketing overhead. They had a VP of Marketing in London covering global — but no in-market presence, no agency relationships, and no way to localise their messaging. They were also spending £180k/year on a marketing team whose output couldn't be connected to revenue.
We got APAC market entry and fixed our marketing ROI problem in one engagement. I didn't expect that to be possible without hiring two or three people.
No vanity metrics. No activity reports. These are the numbers we track — and the ones we're held to.
Number of ICP-matched decision-makers who took a meeting — broken down by company, title, and market. Tracked from week one.
Total estimated contract value of opportunities created through RayGTM activity — logged in your CRM with source attribution.
Days from engagement start to first qualified pipeline conversation. Our benchmark is 21 days. Most engagements beat it.
Total engagement cost divided by qualified meetings generated. This is the number CFOs care about — and it's always in the monthly report.
For AI Ops engagements: previous marketing team cost compared to RayGTM cost, tracked against content volume and pipeline generated.
Every client gets a written report — what happened, what's moving, what's stalled, what we're doing about it, and what's planned next month.
"I've worked with consultants, agencies, and in-house teams across three continents. This is the first time I've had someone embedded who actually knows the market, knows the people, and delivers pipeline — not decks."
"The 30-day exit clause is what made us say yes. We didn't need it — but knowing it was there changed the entire conversation from 'are we taking a risk' to 'let's just try it.'"
"We were spending $180k a year on marketing and couldn't tell the board what it generated. Three months in with RayGTM and we had a dashboard, a pipeline number, and a clear plan. Should have done this two years ago."
We take on 2–3 companies at a time. The earlier the conversation, the better.