Here is exactly what happens — week by week, deliverable by deliverable. You know what you're getting before you sign anything.
We talk about your product, your ICP, which markets you want to enter or what your current marketing setup looks like, and what success means to you in 90 days. If we're a fit, we'll say so. If we're not, we'll tell you that too and point you in a better direction.
A written proposal specific to your situation — not a template. Which solution (or both), which markets, what we'll deliver, on what timeline, and at what cost. You'll know exactly what you're buying before signing anything.
We go deep on your product, your existing customers, your competitive landscape in each target market, and the specific agencies and brands you need to be in front of. Two calls — one to intake information, one to present findings.
The full go-to-market plan for your target markets. Positioning, messaging, channel mix, key accounts to target, and the first 30 days of execution. You approve it. We execute it.
Outreach is live. Introductions are being made. Content is being published. For APAC clients, this is when the first agency conversations typically happen. For AI Ops clients, this is when the first pipeline attribution reports come through.
By month two, you have a pipeline number, a dashboard, and a clear view of what's working and what isn't. We double down on what's generating meetings and cut what isn't. Monthly report every month — always the same format, always pipeline-first.
All packages include the 30-day exit clause. We stay because we deliver — not because you're locked in.
No. We work with one company per product category per market. If we're already working with a contextual advertising platform in India, we won't take on another. We'll tell you upfront if there's a conflict.
The APAC Sprint is a fixed-scope 90-day engagement. The Fractional MD retainer has a 3-month minimum. AI Ops is month-to-month from day one. Every engagement has a 30-day exit clause — you can leave with 30 days notice at any point.
Access to your pitch deck, product overview, and any existing customer data for APAC. For AI Ops, access to your marketing tool stack. Two internal contacts — one commercial, one who can approve messaging. That's it for week one.
2–3 active engagements at a time. This is by design — it ensures the engagement is genuinely led by senior expertise, not delegated to a junior team. If we're at capacity, we'll tell you and offer a waitlist or referral.
We'll tell you first. The monthly pipeline report is honest — if we haven't hit the targets we said we would, that's in the report along with why and what we're changing. You can exit with 30 days notice at any time. We don't hide behind activity metrics.
Based in Gurugram, India. We work across IST, US EST, and EU CET time zones — most client calls happen in early morning IST which is previous evening US or mid-morning EU. Response time is within 24 hours, usually faster. We travel to APAC markets regularly for client engagements.
Yes, as standard. A mutual NDA is part of the engagement agreement. We handle commercially sensitive information for every client — discretion is non-negotiable.
Yes. For APAC specifically, we often work alongside a global VP of Marketing or CMO who is focused on US and Europe. We handle APAC as a dedicated focus — they retain strategic oversight, we handle in-market execution.
You don't need APAC customers yet — but you need evidence the product works. US or EU revenue, a clear use case, customer proof points we can localise.
We need one internal contact who can respond to our questions, approve messaging, and attend the monthly call. That's all we need from you.
When we make an agency introduction, you need to be able to respond within 24 hours and schedule within a week. Slow follow-up kills APAC deals faster than anything else.
Pipeline in 90 days — yes. Signed contracts in 90 days — sometimes, but not always. APAC enterprise deals take 3–9 months to close from first meeting. We create the meetings; you close the deals.
If any of these apply, we'll tell you on the discovery call — and if possible, point you to someone who is a better fit.
30-minute discovery call. No pitch — just an honest conversation about whether this makes sense for your business right now.