Most B2B tech companies can't answer that. RayGTM fixes it — AI-powered execution at scale, senior strategic expertise that closes, and every dollar tracked to a revenue outcome. No full-time team needed.
Both are built on one principle — your marketing investment should generate traceable revenue, not just activity.
You have a great B2B product. The APAC opportunity is obvious — India, SEA, Middle East. But the pipeline isn't moving and you're not sure why. We go in as your embedded Marketing Director and compress 18 months of figuring-it-out into 90 days.
Most B2B companies pay for a marketing team and get inconsistent results. We replace that model entirely — AI agents handle execution at scale, we handle strategy and high-value initiatives, and every penny spent is tied to a trackable revenue outcome.
Whether AI-executed or human-led — here is the complete range of marketing work RayGTM delivers across both solutions.
RayGTM is led by a senior B2B marketing practitioner with 15+ years building brands and pipeline across Asia-Pacific, the US, and Europe. Not a consultant who delivers decks — someone who has embedded inside leading AdTech and MarTech companies, built global GTM programmes from scratch, and sat in the rooms where brands and agencies make vendor decisions.
The expertise covers the full spectrum — from product design and e-commerce to demand generation, events, LinkedIn pipeline, PR and AI-powered marketing operations. Every engagement is led directly, not delegated.
RayGTM exists because two problems kept repeating across B2B tech companies: they couldn't crack APAC, and they were burning marketing budgets without being able to trace a single dollar back to revenue. Both are solvable — and that's what we do.
Every engagement is outcome-focused. We measure ourselves on pipeline and revenue — not activity reports.
Your embedded Marketing Director — owning strategy and execution across APAC or any market. We work as part of your team, no ramp time, no management overhead.
Replace your marketing team cost with an AI-agent-led operation. Execution at scale via AI, strategy handled by us. Every investment tracked to revenue. Start small, scale as you grow.
90 days. A complete APAC go-to-market playbook plus your first qualified pipeline conversations. Built for US or EU B2B tech companies entering Asia for the first time.
Map your product, market, gaps and goals. Two calls and a market audit delivered back to you.
GTM framework, ICP, channel mix, AI tool stack or market entry plan — fully scoped and signed off.
Content, outreach, AI agents or APAC pipeline work starts immediately. You see activity from week one.
Pipeline growing, dashboard live, every investment mapped to outcome. Monthly review and iteration.
Director-level output — at a fraction of the in-house model.
Salaries, benefits, management time and attrition risk
Pipeline opportunity lost while you search and onboard
Activity reports with no line to actual pipeline
Wrong channels, wrong rooms, wrong message
Entry point is less than one junior hire. Add more as results come in.
No hiring process, no agency pitch, no ramp time
Live dashboard — channels, campaigns, pipeline in one view
We work with a small number of companies at a time so every engagement gets proper attention. The conversation is worth having early.