For CEOs & CFOs of B2B tech companies

Is your marketing budget
generating revenue you can
actually trace?

Most B2B tech companies can't answer that. RayGTM fixes it — AI-powered execution at scale, senior strategic expertise that closes, and every dollar tracked to a revenue outcome. No full-time team needed.

See how we work Book a discovery call →
90 days
From first call to pipeline
6+ years
In-market APAC experience
0 hires
Full-time team needed
From $750
Per month to start
Two solutions. One firm.

Which problem do you need solved first?

Both are built on one principle — your marketing investment should generate traceable revenue, not just activity.

Market expansion

APAC & Global Market Entry

You have a great B2B product. The APAC opportunity is obvious — India, SEA, Middle East. But the pipeline isn't moving and you're not sure why. We go in as your embedded Marketing Director and compress 18 months of figuring-it-out into 90 days.

  • Full GTM strategy and execution for APAC
  • Pipeline with brands, agencies and holding groups
  • Events, content and LinkedIn demand generation
  • Also works in reverse — Indian companies entering the US or Europe
AI-powered operations

Replace Your Marketing Team Cost — With Better Output

Most B2B companies pay for a marketing team and get inconsistent results. We replace that model entirely — AI agents handle execution at scale, we handle strategy and high-value initiatives, and every penny spent is tied to a trackable revenue outcome.

  • AI agents for content, outreach, lead gen and social
  • Human-led strategic work — PR, events, brand positioning
  • Full marketing investment dashboard — every channel tracked
  • No hiring, no management overhead, no wasted spend
Full-spectrum marketing

Every domain. Covered.

Whether AI-executed or human-led — here is the complete range of marketing work RayGTM delivers across both solutions.

AI Marketing Agents
Automated content, outreach, lead scoring and social posting at scale
LinkedIn Pipeline
ICP targeting, personalised outreach, founder branding and account nurturing
Content Marketing
Thought leadership, blogs, case studies, whitepapers and campaign content
Events & Conferences
ROI-tracked event strategy, speaking slots, brand presence and post-event pipeline
Demand Generation
Multi-channel campaigns, MQL/SQL pipeline and nurture flows
PR & Media
Trade press, analyst relations, spokesperson positioning and earned media
Social Media
Platform strategy, content calendars, community management and paid social
ROI Analytics
Full investment dashboard — every channel, campaign and dollar tracked to revenue
Prashant Ray, Founder of RayGTM
Prashant Ray Founder, RayGTM
Silverpush Channel Factory DailyObjects FDDI Noida
Who is behind RayGTM

15 years building brands in rooms where deals get made.

I started in product design and e-commerce, moved into B2B tech marketing, and spent the last 6 years inside two of the world's leading contextual advertising companies — building global GTM at Silverpush and running APAC marketing at Channel Factory.

I've sat in the rooms where brands and agencies make vendor decisions across India, SEA, the Middle East, the US, and Europe. I know how trust is built here, how deals actually close, and how to build pipeline with a global product and a regional audience.

RayGTM exists because two problems kept repeating — companies couldn't crack APAC, and they were burning marketing budgets without being able to trace a single dollar back to revenue. Both are solvable.

2024 – present
Marketing Director, Asia-Pacific — Channel Factory
2021 – 2024
Head of Global Marketing — Silverpush (led US & Europe GTM)
2015 – 2020
Production Head → eCommerce GTM — DailyObjects, Robobull
2010 – 2015
Design, production & teaching — export houses, FDDI Noida
How we work

Three ways to engage. One standard of work.

Every engagement is outcome-focused. We measure ourselves on pipeline and revenue — not activity reports.

Most popular

Fractional Marketing Director

Your embedded Marketing Director — owning strategy and execution across APAC or any market. We work as part of your team, no ramp time, no management overhead.

  • Full GTM strategy and execution
  • LinkedIn pipeline and content
  • Events and agency relationships
  • Monthly pipeline reporting
  • 3-month minimum · 30-day exit clause
AI-powered

AI Marketing Operations

Replace your marketing team cost with an AI-agent-led operation. Execution at scale via AI, strategy handled by us. Every investment tracked to revenue. Start small, scale as you grow.

  • AI agents: content, outreach, social, lead gen
  • Human-led: PR, events, brand strategy
  • Full ROI dashboard — every channel tracked
  • No hiring, no management overhead
  • Monthly retainer · cancel anytime
Fixed scope

APAC Market Entry Sprint

90 days. A complete APAC go-to-market playbook plus your first qualified pipeline conversations. Built for US or EU B2B tech companies entering Asia for the first time.

  • Market sizing and ICP for APAC
  • Localised pitch and collateral
  • Agency and brand landscape map
  • First 3 pipeline introductions
  • Fixed fee · delivered in 90 days
The process

From first call to measurable results — in 90 days.

01
Week 1

Discovery

Map your product, market, gaps and goals. Two calls and a market audit delivered back to you.

02
Weeks 2–3

Strategy sprint

GTM framework, ICP, channel mix, AI tool stack or market entry plan — fully scoped and signed off.

03
Month 1

Execution live

Content, outreach, AI agents or APAC pipeline work starts immediately. You see activity from week one.

04
Month 2+

Revenue tracked

Pipeline growing, dashboard live, every investment mapped to outcome. Monthly review and iteration.

Why RayGTM

Senior expertise. Without the senior hire cost.

Director-level output — at a fraction of the in-house model.

The traditional model

Marketing team: $100k–$200k+ per year

Salaries, benefits, management time and attrition risk

4–6 months to hire the right person

Pipeline opportunity lost while you search and onboard

Spend not tied to revenue

Activity reports with no line to actual pipeline

APAC takes 12–18 months to figure out

Wrong channels, wrong rooms, wrong message

RayGTM

From $750 / month
Less than one junior hire's monthly salary · cancel anytime

Start from $750/month — scale as you grow

Entry point is less than one junior hire. Add more as results come in.

Start in 2 weeks

No hiring process, no agency pitch, no ramp time

Every dollar tracked to revenue

Live dashboard — channels, campaigns, pipeline in one view

Get in touch

Let's talk about what you're trying to solve.

We work with a small number of companies at a time so every engagement gets proper attention. The conversation is worth having early.

Emailhello@raygtm.co
LinkedInlinkedin.com/company/raygtm
Response timeWithin 24 hours